Oli Sweet

About

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Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.

Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices, but more often than not, it's actually culture shaping our behaviour. From the ways we bring up children to the products we buy, the culture we live in creates who we are.

In The Rules That Make Us, business anthropologist Oliver Sweet reveals the secrets to successful people-watching and how we can better understand consumers, voters and our relationships. His decades-long, trailblazing work uses cultural insights to help businesses, governments and NGOs achieve their goals - whether he's working with the Gates Foundation to encourage South African men to get HIV tests, helping a pet food company break into a new market in Brazil, or researching why 'nudge' techniques often backfire.

My Skills

Ethnography

Managing Seminars

Observing Behaviour

Download Resume

My Reputation

Chandler Bing. Head Cheese.

Oli is just awesome. I am so happy to have met him!

Chris Fox. CEO at People Watchers.

Oliver saved us from a sales disaster.

Rebecca Flex. CEO at Big Company.

No one is better than Oli Sweet.